The Oldest Marketing Campaign on Planet Earth
Marketing — I am delighted to report — is much older than we think. Some people argue that the discipline emerged after the...
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BRAVE INK
Sep 202 min read
Yes, Yoda’s Grammar is Technically Correct
When Luke decides to abandon his Jedi training on Dagobah and attempt to save his friends, Yoda offers this last warning: Strong is...
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Aug 132 min read
To Write Better, Go For a Walk
When it comes to walking, I’m a madwoman. Ask anybody I know — I want to walk everywhere. I’ve been a FitBit user (FitBiter? FitBitee?)...
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May 286 min read
Why It’s OK to Break Grammar Rules (According to Physics)
Let me start by stating that I am a firm believer in rhetoric. And with the exception of one very quirky, very talented...
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May 15, 20205 min read
Muscle Training for Marketing Agility
Marketing agility refers to your ability to adapt your go-to-market programs in response to a new situation with speed and quality....
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May 13, 20206 min read
On Marketing Agility & Adaptive Storytelling
Our marketing agility has been tested as of late. COVID-19 stripped away core components of business strategies across the globe,...
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