Marketing — I am delighted to report — is much older than we think. Some people argue that  the discipline emerged after the...

When Luke decides to abandon his Jedi training on Dagobah and attempt to save his friends, Yoda offers this last warning: Strong is...

When it comes to walking, I’m a madwoman. Ask anybody I know — I want to walk everywhere. I’ve been a FitBit user (FitBiter? FitBitee?)...

Let me start by stating that I am a firm believer in rhetoric. And with the exception of one very quirky, very talented...

Marketing agility ​ refers to your ability to adapt your go-to-market programs in response to a new situation with speed and quality....

Our marketing agility has been tested as of late.     COVID-19 stripped away core components of business strategies across the globe,...