ON MARKETING

The marketing leaders of the future won’t just need creativity; they’ll need to think like data scientists. Successful demand generation is not just about gut instinct or flashy campaigns. It’s about using data to deeply understand customers, adapt to evolving market dynamics, and optimize every aspect of a strategy. I’ve spent my career blending creative storytelling with rigorous data analysis to drive results—harnessing insights from data to inform bold, impactful decisions that resonate with customers and deliver measurable value. Hear more of my principles, strategies and successes in the interviews and articles below.