DEMAND GENERATION CAMPAIGN
2021 State of Sending (Industry Report)
Demonstrate category leadership, educate the market about the value of and critical need for sending, and generate demand for our sending solution.
Surveyed 750 revenue leaders (marketing, sales, and CX) to create the 2021 State of Sending report. Then created an integrated campaign around the report that included an eBook, webinar, PR, video, email, and enablement.
RESULTS (2 MONTHS AFTER LAUNCH)
BRAND AWARENESS CAMPAIGN
National Sending Day
Drive top-of-funnel brand awareness of sending, Sending Day, and our company on a channel where our buyers live (LinkedIn and Twitter).
Partnered with Piñatagram to send an exclusive Sending Day gift to Advisors, Partners, and B2B influencers with an ask to post a photo of them with their Piñatagram on March 10 to Linkedin and use our #SendingDay hashtag.
BRAND AWARENESS CAMPAIGN
Get as many team members organically posting about the rebrand as possible in order to drive awareness and engagement.
We provided team members with media, templated posts, and even an option to take a pic of themselves in their new gear, then used a SPIFF ($100 Amazon eGift card to 5 winners selected at random) to get people excited about posting.
[Sendoso] 2021 State of Sending Report: Welcome to the Human-to-Human Era
We created this video to both tease and promote the second edition of our annual State of Sending report. Because this was made early on during the pandemic, we had to rely on animation, stock footage, and limited custom shots in partnership with a third party video creation team. The video allowed us to really pack a punch in our announcement.
[Sendoso] Send Tank (Series B Funding Announcement)
This video was produced as a fun and attention-grabbing way to garner excitement for our Series B round of funding. Our goal was to really show the bold and risky side of our brand while also making people laugh. Part of the magic is that we were able to pull this video shot off in just a few hours with members from our team and a limited budget.
[Medium] Yes, Yoda's Grammar is Technically Correct
When Luke decides to abandon his Jedi training on Dagobah and attempt to save his friends, Yoda offers this last warning. Of course, pretty much everything that Yoda says sounds both cryptic and not-quite-grammatically-correct to traditional English speakers. But his seemingly bizarre sentence structure is actually totally legitimate. Let me explain. (Read more.)
[Yahoo Finance] Banana Republic Creates 'Startup Guy' Look
Banana Republic, a subsidiary of Gap, sent out an email last month with a look labeled as the “Startup Guy.” The outfit in question features a half-tucked button down, rolled-up khakis and (what appear to be) suede Oxford-style shoes. It's part of Banana Republic's new styling guide to help busy male professionals create stylish outfits without having to spend too much time or energy. (Read more.)
[LevelEleven] How to Not Burn out as the VP of Sales: Podcast
Sales leader burnout is an epidemic. According to the Sales Benchmark Index, the average tenure of a sales leader is 19 months, and no other member of the executive suite fails as often as the sales leader. But let’s be honest here: Being a sales leader is hard. For those of you in the role, all of this can make it extremely hard not to burn out. Use these expert tips that follow to help. (Read more.)
[Eventbrite] 13 Original Swag Bag Ideas to Thrill Your Attendees
Swag bags might be synonymous with events, but let’s be honest: Most of that stuff tends to end up in the trash. Ultimately, the quality of your swag reflects your brand. Since attendees are inundated with free giveaways everywhere they go, you should choose items that they’ll actually enjoy and use in everyday life. The goal is, after all, to expose as many people to your brand as possible. (Read more.)
[Yahoo Finance] How One Former Wall Street Trader Is Changing U.S. Manufacturing...With Vodka
Rufino Valentine grew up in a Northern Michigan town where you bought milk from the local diary. He was raised with an appreciation and respect for handmade products. After attending college at Cornell University, he migrated naturally to Wall Street and worked as a trader for about a decade. And then he left. To start a micro-distillery. In Detroit. It all started with a dirty martini kick ... (Read more.)
[Marketo] Integrated Campaigns | How to Create Online-to-Offline Experiences
In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective ... (Read more.)
[Sendoso] Our Events Were Canceled: 10 Customer Engagement Strategies We're Trying Instead.
As a company whose mission is to create more human connections, events are a critical part of our customer engagement strategy. Conferences, trade shows, and other field events enable us to get face time with our prospects and customers. So when events started getting canceled due to COVID-19, I reached out to our events team to get their take on the news. (Read more.)
[G2] 15 Direct Mail Marketing Ideas for Beginners
Direct mail marketing has recently come back into style, and it’s not hard to see why. The U.S. Postal Service, Canada Post, and the United Kingdom’s Royal Mail have found that direct mail is more valuable, memorable and persuasive to consumers than digital messages like email. But that’s always been true.What’s different about the direct mail marketing of today is that teams are getting more creative about ... (Read more.)
[Sendoso] We Launched an Address Confirmation Feature Early in Light of Recent Events
Today, we released a brand new feature called Address Confirmation. Address Confirmation enables you to ask your recipient to confirm their address before your item is sent so that you can ensure it is delivered to wherever they are currently working. We weren’t planning to release this feature so soon. When I spoke to our director of product marketing, she said this became a priority as COVID-19 ... (Read more.)