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FEATURED WORKS |
[Yahoo Finance] Banana Republic Creates 'Startup Guy' Look Banana Republic, a subsidiary of Gap, sent out an email last month with a look labeled as the “Startup Guy.” The outfit in question features a half-tucked button down, rolled-up khakis and (what appear to be) suede Oxford-style shoes. It's part of Banana Republic's new styling guide to help busy male professionals create stylish outfits without having to spend too much time or energy. (Read more.) 
[LevelEleven] How to Not Burn out as the VP of Sales: Podcast Sales leader burnout is an epidemic. According to the Sales Benchmark Index, the average tenure of a sales leader is 19 months, and no other member of the executive suite fails as often as the sales leader. But let’s be honest here: Being a sales leader is hard. For those of you in the role, all of this can make it extremely hard not to burn out. Use these expert tips that follow to help. (Read more.) 
[HYP3R] How the JW Marriott Indianapolis Uses Social Media to Create Amazing Guest Experiences Is it possible to wow your hotel guests by bridging the physical and digital worlds? Absolutely! Just ask the JW Marriott Indianapolis. JW Indy is a convention hotel; more than three-quarters of its business comes from meetings and conventions. The onsite marketing team utilizes our location-based marketing platform . (Read more.) 
[Class Appraisal The Disaster Area Inspection Report: 3 Things Everyone Should Know A disaster area inspection report (DAIR) is required for properties that have been recently appraised in areas where the FEMA has declared a disaster, such as a wildfire or severe weather storm. The first thing lenders need to understand is that it may not be allowed or safe for an appraiser to inspect the subject property yet. (Read more.) |
[Eventbrite] 13 Original Swag Bag Ideas to Thrill Your Attendees Swag bags might be synonymous with events, but let’s be honest: Most of that stuff tends to end up in the trash. Ultimately, the quality of your swag reflects your brand. Since attendees are inundated with free giveaways everywhere they go, you should choose items that they’ll actually enjoy and use in everyday life. The goal is, after all, to expose as many people to your brand as possible. (Read more.) 
[Marketo] Integrated Campaigns | How to Create Online-to-Offline Experiences In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. (Read more.) 
[Benzinga] What Happened on Black Monday, From a NYSE Floor Trader Who Was There Kenny Polcari remembers October 19, 1987, like it was yesterday. That’s because it was Black Monday, and Polcari was on the New York Stock Exchange trading floor watching it all unfold. He recently joined Benzinga’s #PreMarket Prep to talk about his experience watching the stock market crash. Polcari was 26 years old when it happened, and he had only been a member of the NYSE ... (Read more.) 
[LevelEleven] How To Create A Sales Scorecard: Template Research shows that people who set and regularly update goals are much more likely to achieve them. And tracking sales activities leads to higher performance. This sales scorecard enables them to see where they stand against their goals and what they need to achieve them. Here are four steps to build one for each member of your team. (Read more.) |
[Sendoso] Our Events Were Canceled: 10 Customer Engagement Strategies We're Trying Instead. As a company whose mission is to create more human connections, events are a critical part of our customer engagement strategy. Conferences, trade shows, and other field events enable us to get face time with our prospects and customers. So when events started getting canceled due to COVID-19, I reached out to our events team to get their take on the news. (Read more.) 
[G2] 15 Direct Mail Marketing Ideas for Beginners Direct mail marketing has recently come back into style, and it’s not hard to see why. The U.S. Postal Service, Canada Post, and the United Kingdom’s Royal Mail have found that direct mail is more valuable, memorable and persuasive to consumers than digital messages like email. But that’s always been true.What’s different about the direct mail marketing of today is that teams are getting more creative about ... (Read more.) 
[FlashRecruit] This Recruiting Platform Secures 120% More Candidate Interviews Almost every recruiting platform promises to increase your number of contacts, applicants, submittals and placements. But how many of them actually engage potential candidates? Stephanie Shanahan can tell you. She’s the director of operations for Staffworks Group, Michigan’s foremost full-service staffing agency. Like most staffing agencies, this team relied heavily on ads and referrals before FlashRecruit. (Read more.) 
[Sendoso] We Launched an Address Confirmation Feature Early in Light of Recent Events Today, we released a brand new feature called Address Confirmation. Address Confirmation enables you to ask your recipient to confirm their address before your item is sent so that you can ensure it is delivered to wherever they are currently working. We weren’t planning to release this feature so soon. (Read more.) |
